I’ve written before about brands and how impactful they (see my review on Married to the Brand). Brands are powerful. Brands are what we conjur in our minds when we hear something like Coca-Cola, Calvin Klein and Carnival. It’s the immediate impression we get when we order our favorite coffee, stop by our favorite clothing store or splurge on that chocolate that we love more than life itself. Now think luxury. What do you imagine when you think of pure {Read More}

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