If you’re like me and you’re into Internet Marketing, Social Media or anything related to that, I highly recommend the book Viral Loop by Adam Penenberg. There is a lot of buzz out there about things going “viral” and everyone wants a piece of the action. If you’re looking for a how-to book on creating Viral Campaigns, this is not the book you want. However, this book is full of fascinating case studies on how other items have gone viral. {Read More}
I’m a bit obsessed with addicted to involved on Facebook and I’ve had the opportunity to catch up with some old friends from high school along the way. Recently, I logged in and saw a note from an old friend of mine, Steven Kenworthy about some of his writings. I was blown away. Steven was always the creative type and he’s always had an insightful soul. So, while reading up on some of Steven’s writings I realized he’s published a {Read More}
I was sent This is Not How I Thought it Would Be: Remodeling Motherhood to Get the Lives We Want Today by Kristin Maschka. (Sidenote: I LOVE getting books in the mail. It’s just like Christmas!) I was actually in the middle of another book but picked this one up on a whim and read the first page. Every word was something that I could identify with. So I kept reading. And reading. And, well, you get the idea. Kristin {Read More}
I truly believe this is something that all moms struggle with: finding 10 minutes to yourself to just be you. I definitely have my methods. Here are just a few: I like to leave super early for appointments so I can sit in the car in the parking lot with a book I get up fairly early to start the day quietly I like to go to business seminars and meetings for the alone time in the car I hire {Read More}
I’ve written before about brands and how impactful they (see my review on Married to the Brand). Brands are powerful. Brands are what we conjur in our minds when we hear something like Coca-Cola, Calvin Klein and Carnival. It’s the immediate impression we get when we order our favorite coffee, stop by our favorite clothing store or splurge on that chocolate that we love more than life itself. Now think luxury. What do you imagine when you think of pure {Read More}
It seems these days that every mom is looking for balance. I know exactly what balance is. It’s that thing that I pass as I swing from one extreme to another. And there are tons of books out there about “balanced living” and especially “balanced living for moms.” I admit it. I’ve picked up a few (no, really, just a few!) here and there along the way, but I’ll be honest. None of them ever really got my attention and {Read More}
So, last time I told you about Odd Mom Out and how much I loved it. You ready for another dose of Jane Porter goodness? Good, because that’s what you are about to get. Remember the premise of the last book? How Marta never wanted to fit in and there was the “perfect” mom (Taylor Young) who seemed to make Marta feel inferior and infuriated all at the same time? Well they’re both back but this time, Taylor is the {Read More}
So first things first. I must apologize for my hiatus as of late. It’s been hectic to say the absolute least! But I’m back. The good news for you? While I’ve been blogging less, I’ve been reading more. Which means tons of reviews are heading your way. So without further ado, here is the first review. It’s about a book called Odd Mom Out by Jane Porter. I cannot tell you how much I LOVED this book. From the title {Read More}
I was turned on to the book Married to the Brand by my dear friend Jen. She said it is one of her business bibles. Now that’s some high praise, right? Well, it only made sense that I had to check it out ASAP. I ordered it that day and I couldn’t wait to start reading it once it arrived. The premise of this book is simple. There are times when certain individuals bond with a particular brand / company {Read More}
Welcome to 10 Days of Business Book Reviews, a power series of sorts. This should be a lot of fun especially for people like me who enjoy the following: Books that make you think Books that provide powerful case studies Books that offer straightforward guidance and are structured in a “how to” fashion Books that appeal to your entrepreneurial spirit The first book up for review is called The Celebrity Experience. This book is all about a topic that is {Read More}
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