Welcome to 10 Days of Business Book Reviews, a power series of sorts. This should be a lot of fun especially for people like me who enjoy the following:

Books that make you think
Books that provide powerful case studies
Books that offer straightforward guidance and are structured in a “how to” fashion
Books that appeal to your entrepreneurial spirit

The first book up for review is called The Celebrity Experience. This book is all about a topic that is near and dear to my heart: Customer Service. But really, it’s more than that. It’s about going above and beyond for your customers.

Call it what you want: customer service, client attention, patron appreciation… it doesn’t matter. What does matter is how your customer base perceives the way that you treat them. It’s true. And 99% of your customers LOVE it when you go above and beyond for them. (Let’s face it; about 1% of your customers will never be happy no matter what you do.)

This book by Donna Cutting (who told me about this book on Twitter several months ago) is fantastic. The case studies are outstanding and intelligently placed within the context of the book. The tips are simple and well thought out and the concept behind the whole book is completely relevant to almost every type of business out there. Regardless of whether your entire business is online or if you have a brick and mortar establishment, you can take the concepts of this book and apply them to how you handle and work with your clients. Not to mention the fact that I really want to stay at the Gaylord Opryland Resort after reading what they do for guests.

I really enjoyed this book and I recommend it to anyone who has a business, is in management, or is interested in making a revolution in their workplace.

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