Viral Loop: A Book Review

Viral Loop CoverIf you’re like me and you’re into Internet Marketing, Social Media or anything related to that, I highly recommend the book Viral Loop by Adam Penenberg.

There is a lot of buzz out there about things going “viral” and everyone wants a piece of the action. If you’re looking for a how-to book on creating Viral Campaigns, this is not the book you want. However, this book is full of fascinating case studies on how other items have gone viral.

To give you an idea of what’s covered in this really great read, here’s a sampling of the some of the case studies you’ll find in it:

Netscape and Firefox
eBay
Hot or Not
PayPal

Intrigued yet? I figured you were. Adam has a straightforward way of telling a story but also giving you some analytical insights as to why the Viral Loop occurs. This book will give you lots of ideas for your own business as well as some valuable insights into how consumers think when it comes to items like that. Perfect for people you know who are in business or obsessed with the internet (like me).

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