I’ve written before about brands and how impactful they (see my review on Married to the Brand). Brands are powerful. Brands are what we conjur in our minds when we hear something like Coca-Cola, Calvin Klein and Carnival. It’s the immediate impression we get when we order our favorite coffee, stop by our favorite clothing store or splurge on that chocolate that we love more than life itself.
Now think luxury. What do you imagine when you think of pure luxury? How does a brand become synonymous with something as wonderfully romantic as luxury?
Without a doubt, one of the first brands I think of when I hear the phrase “luxury hotel” is Four Seasons. I have had the pleasure of staying at a Four Seasons before and it is pure luxury. But how did it get to that point?
Mr. Isadore Sharp, the founder of Four Seasons has written a book about the branding process of his hotels called Four Seasons: The Story of a Business Philosophy. I’ll be honest, I had no idea what he had to go through to get the brand where it is today. I also had no clue what kind of a pioneer he was. Things that I completely take for granted in any hotel like comfortable beds and shampoo in the rooms was started by Mr. Sharp and the Four Seasons. Surprised? So was I.
The personal story of Isadore Sharp was also fascinating. I had very little knowledge about the man behind the brand so to learn of his family life and his altruistic side was heart warming and endearing. Not only is he a brilliant entrepreneur, but he is a kind man who wants his employees to be happy and successful. Just reading this list of Isadore Sharp quotes makes you want to work for someone like him.
The entire book is extremely well written and engaging. You can tell he poured his heart into his brand and wants everyone to love Four Seasons as much as he does. I highly recommend it for entrepreneurs and business professionals as well as those who just enjoy a good biography.
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