Trust Agents: A Book Review
November 7, 2009 by Angela
Filed under Moms In A Book Club
There are a whole lot of people who know Chris Brogan and Julien Smith. They are both social media and trend experts who have joined forces to write Trust Agents, a book all about how to not only understand social media, but use it to enhance your online reputation.
There are a ton of social media books out there that try and tell you how to use online tools to get more business. But few of them talk about how to build your influence and earn trust. Sure, reputation is a big thing for social media experts, but trust is earned. And the premise of Trust Agents is not only how to earn trust, but also how to spread that trust into various online aspects and enhance your business model that way.
I’ll admit, I’ve read a lot of social media books out there. And the more I read, the more I realize I already know. When you’re immersed in the social media realm from a professional perspective every single day, it’s easy to pick up on things figure out what works and what doesn’t. And this book enhanced a lot of the things I already knew. But this book is truly great for two reasons:
1. It has all the essential information in one book. You could buy two or three books that touch on all the topics in Trust Agents, or you could just buy one. This one.
2. It’s excellent for consultants in that it provides illustrations on how to better educate your clients and give examples of things that you can use to further explain your strategies. Same goes for business owners.
If you’re new or experienced in social media, you’ll enjoy this book. You’ll probably learn a lot or at least get reinforcement for what you already know. I highly recommend it for anyone in business who works in social media or is thinking about it.
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